Tuesday, July 8, 2008

Introducing the Allbots

This month, we're launching a new ad campaign that will be taking place in print and online.  The ads introduce our new team of mascots: the Allbots.

The Allbots represent the five major components of the Allbase Suite: Accounting, CRM, Integration, Order Management, and Project Management.  Individually, they're quite powerful, and when combined, they're unstoppable.  The ad reads:

Some things are even more powerful when combined.
Introducing the Allbase Suite,
Monstrously powerful web-based ERP.

The goal of the campaign is to have fun while giving Enterprise Resource Planning not only a face, but a hero.  I'd like to commend Toni, who did a phenomenal job on the character design.

Look for the Allbots this month and in future spots.

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