Wednesday, June 11, 2008

Taking your brand with you

Creating uniform branding for your business is important not only for your customers, but also for your employees.  Consistent graphics, colors, and terminology are invaluable for building familiarity, confidence, and morale amongst your team.

Applying your branding should be easy and natural in all walks of business; even enterprise software.  You see, Allbase solutions cater to fit your business's needs, whereas most solutions are built the other way around.

This philosophy is integral to everything Allbase does, and it's one of the reasons I'm so proud of the work we do.  Allbase recognizes that every business is unique and we embrace individuality by making our offerings completely customizable.

In the Allbase Suite, we encourage our clients to get their hands dirty and truly make it their own.  Every aspect of the system is customizable:

• The Allbase Suite's appearance can be changed globally using the built-in skin editor. This tool gives you access to dozens of beautiful pre-built themes and provides the ability to tweak every last color and picture.
• All verbiage in the Allbase Suite is customizable, allowing for the most complete personalization possible. For instance, if your company would rather say "proposals" instead of "quotes", or "customers" instead of "clients", simply change the verbiage settings and it will take effect system-wide.
• Custom fields can be added to any module, allowing your business to track everything pertinent to the task. Custom field types include text, number, date, list, and more. There is no limit to the number of custom fields available.
• While the Allbase Suite already features over a hundred detailed reports, the built-in report editor enables you to modify the existing ones or even make your own.
• Scripting and triggers enable you to write business rules that happen automatically, either based on a schedule or upon being triggered by certain events (such as creates, edits, or deletes). This powerful API, along with the SOAP data interface, allow you to manipulate your data any way you like.
• When facing the most demanding of requirements, templates allow you to change or even replace entire modules. Templates can be used to change how your employees and clients interact with data, including custom layout, fields, and validation.

Take total control and immerse your employees.  Good corporate branding reinforces your company's philosophy, direction, goals, and personality.

Your software should feel like it was built specifically for your company.  Don't compromise.

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